7 Customer Retention Strategies for Service Businesses
The cheapest customer to win is the one you already have. Seven practical ways to turn first-time buyers into repeat clients and referrals.
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Ideas for selling more of what you do best
Practical ideas for service businesses in the US and Canada: finding the offer worth growing, the audience to target first, pages that convert and customers who come back.
Conversion Rate Optimization for Small Businesses: A Practical Guide
Before you spend more on ads, get more customers from the visitors you already have. A step-by-step approach to finding and fixing the biggest leaks in your funnel.
Landing Page vs. Homepage: Where Should Your Ads Send People?
Your homepage has to say everything. A landing page has one job. Here is why your ads and campaigns should point to a single-action page, and what that page needs.
How to Define Your Target Audience as a Local Service Business
“Anyone who might need us” is not an audience. Here is how to pick one specific buyer, describe them in their own words and find where they are paying attention.
How to Find Your Most Profitable Service (and Why to Market It First)
Promoting everything at once makes it impossible to see what sells. Here is a simple scoring method to find the one service worth putting your marketing behind.