Turn more home estimates into signed installs.
For heat pump and HVAC contractors. We find the service with the most sales potential in your business, then build one focused path from first call to signed install and maintenance client.
Free and without obligation. Reviewed by our team, delivered within 1 business day.
Where heat pump sales get lost
Most HVAC companies don’t need more leads. They need fewer good estimates slipping away between the home visit and the signed contract.
Estimates go quiet
A heat pump is a big decision with several quotes on the table. Without a planned follow-up, a good estimate can sit unanswered until a competitor calls back.
The first reply comes too late
Homeowners often contact more than one contractor. The one who answers first and books the visit has a head start.
Price becomes the only comparison
When every quote looks the same, homeowners compare totals. Clear options, comfort and support give them a better reason to choose you.
Installs end the relationship
Every install can lead to a maintenance plan, tune-ups and referrals, if someone follows up.
What an HVAC Thread includes
One offer, one buyer and one connected path, planned together so each step feeds the next.
One offer worth leading with
Usually the job with the best mix of margin and demand, like cold-climate heat pump installs, with a clear starting price so the right homeowners book.
An estimate-booking page
One page, one action: book a home estimate. No menus, no competing services, nothing between the homeowner and the yes.
Replies within the hour
Instant confirmation, a call-back plan and reminders, so new enquiries never wait until the end of the day.
Follow-up for every estimate
A planned sequence after each quote, so quiet estimates get a nudge instead of being forgotten.
Something they can hold
A short comparison guide with your quote: the options side by side and what’s included, mailed or left at the visit. It keeps your quote on the kitchen table.
After the install
A maintenance plan offer, a referral ask and a yearly tune-up reminder that turn one install into a long-term client.
What it costs
No packages: clear ranges, and you see the full scope and quote before you commit to anything.
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Free assessment
Free
Your strongest offer, the audience to target first, where you’re losing sales and the Thread we recommend.
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Full Strategy
C$1,500 to C$2,500
Your complete Thread, every step mapped: offer, audience, message, landing page, traffic, measurement, tests and retention. We walk you through it on a call.
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Monthly retainer
From C$1,500 / month
We implement and run your Thread month to month: landing page, follow-up, tracking, tests and a monthly report.
Your Full Strategy fee is credited toward your first 3 retainer months, split equally.
Prices in Canadian dollars, plus applicable taxes. Ad spend, if any, is paid directly to the ad platforms.
Get your free HVAC assessment
Start with a short form. We’ll ask a few more questions after, then show you which service to grow first, who to target and where estimates are slipping away.
Your assessment covers
Your strongest offer
Which product or service has the most untapped sales potential, and why.
The audience to target first
Who is most likely to buy it, and where to reach them.
Where you’re losing sales
The gaps in your current funnel, from first visit to repeat purchase.
Your recommended Thread
A high-level outline of the strategy we’d build for you.
The assumptions we made
Where information was missing, what we assumed and why, so you can check it.
Reviewed by our team, not just software
Every assessment is prepared by our strategists, a team with 20+ years of experience in digital marketing and Conversion Rate Optimization (CRO). We read every answer, review your website and make the recommendations ourselves.
We’ll only use your details to prepare your assessment, with the help of an AI tool our team reviews. See our Privacy Policy.
Questions from HVAC contractors
Something else on your mind? Add it to your assessment request and we’ll answer it there.
Do you only work with HVAC companies?
No. We work with owner-run service businesses, and heat pump and HVAC contractors are one of our focus areas.
We’re busy all winter. Is this for us?
Yes, if you’d rather choose your jobs. A Thread can raise your average job value or fill the slower spring and fall weeks instead of adding volume.
Can you mention rebates and subsidies in our marketing?
Yes, carefully. Programs change often, so we only mention ones that are open and that your customers can actually use, with a link to the official source.
Is the assessment really free?
Yes. There’s no cost and no obligation. If you like what you see, we can talk about building your Thread.