About us
Most businesses don’t need more marketing. They need one thread worth pulling.
Thread Differently helps service businesses in the US and Canada find the offer and audience with the most sales potential, then build one focused path to more sales.
Why we exist
Most service businesses we meet are already doing a lot of marketing. A bit of social media, a few ads, a website that lists every service, the occasional newsletter. Each piece gets a little attention, so none of it gets enough to work.
The problem is rarely effort. It’s focus. When you promote everything to everyone, buyers can’t tell why you are the right choice, and you can’t tell what is actually bringing in sales.
We start from the opposite end. Before any campaign, we look at your offers, your numbers and your customers to find the one offer and audience with the most sales potential. Then we build one focused path from first click to repeat customer. We call it a Thread.
What we believe
Four principles behind every assessment and every Thread we build.
Focus beats volume
One offer promoted well to the right people outsells five offers promoted a little. We help you choose where your effort goes.
Your numbers before our opinions
Prices, margins, demand and capacity decide which offer to grow. Our recommendations start from your data, not from what worked for someone else.
Fix the leaks before adding traffic
More visitors won’t help if the page doesn’t convert or enquiries wait days for a reply. We find where sales are lost first, then grow.
Advice you can act on
Every recommendation comes with a clear next step. If you can’t act on it, it doesn’t belong in your plan.
Software does the math. Our team does the thinking.
20+
years of experience in digital marketing and Conversion Rate Optimization (CRO)
100%
of assessments reviewed by our team before they reach you
1
business day to deliver your free assessment
Our software scores your offers, audiences and sales leaks from your answers. Those scores are only a starting point. Our strategists check each one against your website, your market and our experience before anything is sent to you.
How we work
Four steps, and you only decide on the work after you’ve seen your assessment.
You tell us about your business
A 5-minute form about your services, your customers and your numbers.
We find your strongest thread
Our team reviews your answers, your website and your market, and scores each offer.
You get your assessment
Your strongest offer, best audience and biggest sales leaks, within 1 business day.
You decide what comes next
If you want us to build the full Thread, we quote based on your project. No packages, no pressure.
What we won’t do
Trust is built in the details. A few promises we keep.
Sell or share your information
Your answers are used to prepare your assessment, nothing else. See our Privacy Policy.
Push a package
There are no packages. Pricing follows the work your business actually needs.
Give you generic advice
Every recommendation is based on your offers, your customers and your numbers.
Ask for a commitment up front
Your assessment is free and without obligation.
Based in Quebec. Working across the US and Canada.
We work remotely with service businesses across the United States and Canada. Everything happens online and by email, so where you are doesn’t matter.